Follow the shares and the consideration
The clearest starting question is what the investor is acquiring and who receives the value. If a founder sells shares they already own, the investor acquires those shares from the founder. If the company issues shares to the investor, the investor subscribes for shares created through that issue. Calling both arrangements an investment does not make their funding effect the same.
This distinction matters when the business needs working capital. A founder can receive a purchase price while the company receives no new money from that sale. Conversely, a subscription may fund the company without paying the founder personally. Some transactions combine both routes. Identify each part separately so that the agreements, payment instructions and records reflect what the parties actually intend to do.
Compare the two routes before drafting documents
| Question | Transfer of existing shares | Issue of new shares |
|---|---|---|
| Where do the shares come from? | An existing holder’s holding | The company’s authorised share capacity |
| Who normally receives the purchase or subscription value? | The transferring holder | The company |
| Does the number of issued shares increase through this step? | No, for an ordinary transfer | Yes |
| What needs particular attention? | Ownership evidence and transfer restrictions | Authority to issue, share terms and existing holder rights |
| What record changes? | The holder of the transferred shares | Issued holdings and the investor’s new allocation |
The comparison assumes a straightforward private company transaction. Buybacks, restructurings, employee schemes and regulated transactions may add other requirements. Use it to frame the first discussion, then check the proposed arrangement against the company’s own documents and the applicable law.
Model ownership after the transaction
A transfer usually changes who holds part of the existing issued shares. An issue changes the denominator used to calculate ordinary ownership proportions. An existing shareholder can keep the same number of shares but hold a smaller proportion of the enlarged total. That is why the phrase “give the investor a stake” is too vague for signing instructions.
Prepare a before and after ownership schedule using the actual share classes and rights. Show each holder, the shares currently issued, the proposed movement and the resulting holdings. Distinguish voting rights from rights to distributions where the classes differ. A percentage of share numbers does not necessarily tell the full story about control or economic entitlement.
Also list options or other rights that could lead to further issues. The investor and founders should understand which picture they are agreeing to: ownership immediately after completion, or ownership assuming specified future rights are exercised. Explain the assumptions in words beside the schedule.
For a transfer, establish what the seller can transfer
Compare the seller’s claimed holding with the securities register, certificates where applicable and the evidence supporting the original acquisition. Check whether the memorandum of incorporation, or MOI, and any relevant agreement restrict a transfer or give other people rights before a sale can proceed. Do not assume that possession of a certificate removes those restrictions.
The Companies Act provisions on securities and transfers address company records and the registration of transfers. The completion file should support the entry made in the register. A signed sale agreement, payment and registration of the transfer are related steps whose sequence must be clear; they are not interchangeable proof.
If the certificate contains an error, resolve whether it is clerical or concerns the underlying owner. The article on correcting a name on a share certificate explains why editing the document cannot substitute for a genuine transfer.
For an issue, check capacity, rights and approvals
Start with the current MOI and the authorised shares of the proposed class. Authorised shares are not the same as issued shares. A company may have room to issue shares without every authorised share already belonging to someone. If the proposed class or quantity is not available under the governing documents, address that before treating the investment as complete.
Check the board and shareholder decisions required for the particular issue. Existing shareholders may have pre-emptive subscription rights, subject to the Act, the MOI and relevant exceptions. Certain issues require additional shareholder approval. Do not copy an approval checklist from an unrelated company without checking these features.
The CIPC guidance on authorised shares and company records distinguishes changes to authorised shares from the company’s responsibility for its securities register. A CIPC filing concerning authorised capacity is not itself an investor’s completed subscription. Retain the subscription terms, relevant decisions and evidence of consideration with the resulting company records.
Describe what the investor is providing
Money is only one possible contribution. Equipment, intellectual property, services or other arrangements can raise additional questions about value, delivery and when the shares should be issued. If a contribution is promised for later, do not casually record it as though the company already received it. Obtain advice on the structure and the applicable requirements for consideration.
Make the recipient explicit. A payment to a founder’s personal account should not be described in the company’s records as subscription money received by the company unless a properly documented arrangement supports that treatment. Likewise, money lent to the company does not become share capital merely because the lender expects to become an investor later.
For a combined deal, separate the purchase of existing shares from the subscription for new shares in the documents and completion checklist. This makes it easier to reconcile the ownership schedule with the company’s bank and accounting records.
Review the tax treatment of the actual route
Transfers and subscriptions can have different tax consequences. SARS explains the scope of securities transfer tax, including the relevant transfer and reporting framework. An exemption or a particular treatment depends on the facts and legislation. Do not assume a transfer is tax free merely because the parties know each other or no cash changes hands.
The seller may also need to consider the tax consequences of disposing of shares. The investor and company should assess contributions, connected parties and any employment element where relevant. The SARS securities transfer tax guide is a starting reference for the transfer process, not a valuation of the proposed transaction. Resolve who must provide information, make declarations and meet any payment obligations before completion becomes an administrative scramble.
Complete the company records and ownership disclosures
After the legal steps are completed, reconcile the securities register and certificates where applicable with the agreed outcome. Keep the old and new ownership schedules so that a future reviewer can follow the change. A director change, if one is intended, needs its own properly supported process. Becoming a shareholder does not automatically make the investor a director.
Review whether beneficial ownership information and other institutional records need updating. The CIPC beneficial ownership guidance explains a separate disclosure obligation. Do not confuse that filing with the transaction that created or transferred the shareholding. The shareholding changes and share certificates service can help organise the related record work once the transaction has been properly defined.
Choose the route that matches the commercial purpose
If the immediate objective is to let a founder realise value from an existing holding, discuss a transfer. If it is to bring resources into the company, discuss a subscription. If both are intended, document both. These are starting points for structuring the discussion, not instructions to ignore tax, valuation or restrictions.
A conditional agreement should identify what must happen before the ownership change is completed. For example, an investor may need to finish due diligence while the company needs to obtain a required approval. Record who will confirm that each condition is satisfied and what happens if it is not. Avoid issuing a final certificate just to show progress while material conditions remain unresolved. An agreed completion record helps the administrator distinguish a proposed deal from a completed movement in the securities register.
Before signing, ask every party to confirm the same short description: which shares move or are issued, who provides what value, who receives it, which approvals are outstanding and what the final ownership schedule will show. Agreement on those facts prevents a familiar problem in small companies: everyone says an investor has joined, but each person means a different transaction.
Sources and review
Checked on 30 September 2026. Use the linked official guidance for current requirements and forms.
- Companies Act 71 of 2008
Sections 36 to 41 and 50 to 51 distinguish authority, issue requirements and registration of transfers. Specific approvals depend on the facts and MOI.
- CIPC step by step guidance
Official authorised share and securities register guidance; distinguish authorised capacity from issued holdings.
- SARS securities transfer tax
Official scope and administration of STT. No transaction-specific exemption or tax amount asserted.
- SARS guide to securities transfer tax
Detailed process and treatment reference for a proposed transfer.
- CIPC beneficial ownership
Separate disclosure obligations after ownership changes.
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